A few years ago, E.ventures co-founder Tom Gieselmann decided to try to use data to give his firm a competitive advantage. And so he built a tracking tool to keep tabs on how different web properties were growing over time. The Daily Gieselmann, named after its founder, has been used by the company internally over that time. But it’s now being opened up for anyone to use.
Rather than rely strictly on metrics provided by the companies that E.ventures was looking to invest in, the Daily Gieselmann gave the firm a more objective look at how potential and existing investments were doing. The platform also keeps screenshots of every new site indexed, so that users can quickly see what they are.
Using third-party data from Alexa and other providers, the internal dashboard helped the firm determine which companies were adding users and increasing engagement, which were stalled, and which were actually declining. It’s also a great way to discover under-the-radar companies to put money into.