User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online users. It can be used strategically in any digital marketing campaign to learn about a particular audience in greater depth, to engage customers, and to build loyalty. What’s often overlooked, though, is the social SEO benefits of UGC. Many companies look at UGC as something exclusively controlled by their users, and consequently miss opportunities to take specific steps to help the online conversations boost your SEO rankings.
With a proactive and agile approach, however, UGC is a powerful asset in any SEO arsenal. By making a deliberate effort, you can improve the user experience while concurrently improving your SEO results.
THE UGC BASICS
The purpose of UGC is to allow for the expression and sharing of:
- Problem Processing
- Social Chatter
- Social Engagement
- Consumer Relationship Development