When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.
Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a brand: while his trademark relates to an über-successful motion picture career – and yours (likely) doesn’t – there are many things a business can learn about reputation management and content strategy from him.
And just what is the “content strategy” of Tom Cruise’s career? It’s fairly simple. Mr. Cruise delivers to his core audience while attracting new fans with moderately risky creative choices, still keeping himself fresh for critics and colleagues with strategic, iconoclastic roles that challenge the core Cruise brand.
- Category: Copywriting
- Tags: content, copywriting, Cruise, infographic, internet marketing
2 Responses to “Why Tom Cruise Should Be Your Content Strategist [Infographic]” Leave a reply ›
The Tom Cruise brand will help companies to reposition their marketing strategy only if they get to attract new customers or clients while at the same time maintaining the existing customers. The infographic tells it all!
This piece linking Tom Cruise with content strategy is revealing. I have really not seen this in this light. Tom is now a global brand which might help many content strategists make invaluable decision.