The domain name game is about to change and a lot of people are very unhappy — with good reason.
ICANN, the governing body for all domain names, is about to award 2,000 generic, top-level domain names to the person who got their application in before anyone else. It’s more complicated than that, but that’s the core of it.
The domains are mostly generic words such as (dot) insurance, (dot) church, (dot) duck. The list also includes brand specific names such as (dot) Chevrolet and (dot) Comcast. Then, there are names that could be associated with a brand such as (dot) coach or (dot) discover.
Now, imagine what happens if Progressive Insurance succeeds in their bid to win (dot) insurance. That means that they gain control over every domain branching off that top level; www.progressive.insurance, allstate.insurance, statefarm.insurance, etc.
- Category: Internet Marketing, MarketingPilgrim.com Blog
- Tags: domain name, hosting, insurance, internet marketing
3 Responses to “Tensions Rise as ICANN Prepares to Award Generic Top Level Domains” Leave a reply ›
Thanks for bringing this to the notice of most people. Can they be a way to influence ICANN to change its policy on these domain name?
Its not surprising that tension is rising. The decision of ICANN tends to give some forms of businesses advantage over others. There should be a level playing field when it comes to this type of distributing domain names.
Top level generic domains should not be restricted to some particular firms that can submit their application first. Its more or less encouraging monopoly and restrictions. Indeed, people are not happy for the good reason!