Submitted by jhaycee • February 18, 2013
Website: www.koozai.com
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women.A recent study called Beyond Pink: Marketing To Womenhas revealed some interesting facts about the female market and their purchasing power.
So did you know that…
- Women account for 85% of all consumer purchases, including everything from cars to health care
- 75% of women are responsible for shopping in their households
- By 2014, nearly 21 million of all mums online will check blogs
- 68% of QR code users are female
- Mums are online (via computer or mobile) for about 6 hours a day
- Women spend 40% more time on social networks than men
Take a look through the slides in the Beyond Pink: Marketing To Women presentation:
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- Category: Internet Marketing
- Tags: audience, campaigns, marketing, Target
2 Responses to “How to Target a Female Audience in your Marketing Campaigns” Leave a reply ›
Yes as a woman, I really concur with the writer that marketing campaigns to women should be designed and targeted on them. Understanding us to know what we actually want can help boost appeal for any brand that tends to target the womenfolk. Therefore, the 80/20 Pareto principle should be applied.
Remember, all stats still hold that women account for the majority of purchases in household or business. Wouldn’t you want to take advantage of this fact and do all that is necessary to satisfy them in your campaign? I bet you do!
Very interesting post. I sincerely think that the importance of making women the center of marketing campaign cannot be doubted ( at least, going by the statistics of study conducted by Beyond Pink: Marketing to Women). Every business should readily take these stats into consideration and plan a large part of their campaign around women.