On Monday February 4th, devotees of chatting in 140 or less gathered to discuss Pinterest marketing tactics with the super-sweet, Jennifer Cario (@JenniferCario). Jennifer is a 15 year industry veteran and President of SugarSpun Marketing. She is also the author of recently released Pinterest Marketing an Hour a Day.
Here is her take on all things Pinterest.
Q1 @JenniferCario What are your top tips for attracting a qualified following on Pinterest?
Jennifer: The tips for Pinterest are nearly identical to all other SoMe channels. Offer something of VALUE! One key difference, Pinterest allows people the chance to CURATE something of value rather than CREATING it. This makes Pinterest an ideal SoMe channel for many companies because they can offer value without having to “create.” This was what first caught my eye with Pinterest. Many people are amazing curators, but not good creators. As social media has moved to video, photos, blogs, etc…it’s all about creating. But it’s not ALL there is to SoMe.