If you own a small business, you should be taking advantage of all that Internet marketing has to offer you. Unlike classic radio, TV and print marketing, Internet advertising is very low cost and is extremely targeted. With standard marketing practices, you are spending money to throw a lot of advertising against the wall in the hopes that something will stick.
Online marketing for your small business allows you to focus your efforts on people who are already searching for products and services related to your business. To help you on your way, here are some of the most important tools and effective ways to create a successful advertising plan for the Internet.
Create A User and Sales Friendly Website
Presentation is everything. There is a very big difference between creating a “quick and dirty” website and developing a website that will improve your sales / leads. If you spend half an hour with a free website host and web page generator, you can make a truly hideous website that no one will want to visit. Not the best way to kick of your internet marketing efforts. Your website is often the first and only impression that consumers have of your business, and it is the center of your online marketing plan. A business website needs to be attractive, easy to use and have plenty of information about a company and its products or services.