Submitted by ImPretty • February 8, 2013
Website: www.johnfdoherty.com
A fundamental shift has occurred over the past two years in the way people consume content on the Internet. Not quite six years ago, Google bought the RSS service Feedburner for $100M and integrated it with their blogging platform, Blogger, as well as allowing bloggers on other platforms like WordPress to syndicate their content through it.
According to Compete, Feedburner is on a downward trend in terms of traffic:
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- Category: Social Media
- Tags: marketers, social
One Response to “What The Shift From RSS to Social Media Means for Marketers” Leave a reply ›
Nice post from John. I will agree with the fact that the shift from RSS to social media is all about getting the needed result .RSS is no longer providing the needed effect for CTRs and John’s stats confirm this fact.
This trend still goes to confirm that social media has so much more to offer marketers in the coming years. Perhaps Google has realized this also!