Search engine optimization has changed dramatically during the course of the past fifteen years.
Believe it or not, there was once a time when the sole measure of SEO success was where a site ranked on the popular search engines of the day. Websites were pleased that they ranked for a particular keyword in a particular position. Those days are gone however.
Keyword rankings are unstable, personalization makes reporting inconsistent at best, and it’s increasingly difficult to understand what actual strategies are paying dividends in the form of traffic – particularly as the influence of social increases in importance.
So how do you (and others) measure SEO performance/success for your Websites and digital properties today? While the approach your enterprise will take depends on a variety of factors, here are the most common:
- Category: IM News, SEO / SEM
- Tags: measurement, Performance, search engine optimization, seo, website
One Response to “SEO Performance Measurement Today” Leave a reply ›
Yes it is different but completely better than what SEO was. With these changes, garbage content are fading in the scenario being replaced by original content. Meaning, content that are useful and helpful, content that are engaging are the ones who rule SEO today. By measurement, it is definitely way better than what it was.