Amazon’s new “Send To Kindle” button is nothing original. Its functionality is exactly what we’ve already seen (and used) with apps like Instapaper and Pocket. But it’s an important move for Amazon, which stands to benefit from capturing more of our fractured attention spans.
The more we turn to Amazon for ebooks, games, videos, PDFs, etc. — and now any article on the Web — the more money Amazon can potentially make off of us. Of course, Amazon hopes we’ll read and watch all those things on its Kindle hardware, whether a dedicated e-reader or a full-fledged tablet like the Fire. But Amazon knows not all of us will buy its devices, so it’s also built apps for just about every major platform, including the Web.
The company may not drive revenue directly with each feature and app, or even every hardware sale. But any time Amazon ropes us into its ecosystem, the odds of us giving it more of our money at some point increases.
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- Tags: affiliate marketing, amazon, article, ebooks, sales
5 Responses to “Send To Kindle: Amazon’s Land Grab For What’s Left Of Your Attention Span” Leave a reply ›
Amazon’s moves are similar to Google’s. They know what’s important for their audience, they know the needs and try hard to deliver them exactly the way their consumers want them. By doing this, Amazon is getting their grip stronger by delivering an app that is so useful, it’s hard to ignore.
Any move by Amazon has always attracted some level of attention even when it did not matter – just as in the case with the “Send to Kindle” button. You cannot really blame this notable online book seller, would you? Amazon’s ecosystem has been built in the sense that many people cannot do without it.
This feature could be used as a kind of bookmark, only that it would be opened up in the Amazon Kindle. There is no doubt that technology is evolving and I wouldn’t be surprised if this becomes the ready alternatives for the Google Reader!
For now, my attention has just been drawn to this “Send to Kindle” feature on Amazon!
Well, saving things for the future could be interesting. With the Amazon app it becomes easy to “Send to Kindle”. The challenge here is that many people interested in the “saved” articles may not have Kindle.
However, the strategy could be Amazon’s way of getting people to see its Kindle as indispensable tool for reading their favorite books online!
I have just learned of other competing features like Instapaper. I definitely would go ahead and compare features to see which would readily serve my interest better!