Amazon’s new “Send To Kindle” button is nothing original. Its functionality is exactly what we’ve already seen (and used) with apps like Instapaper and Pocket. But it’s an important move for Amazon, which stands to benefit from capturing more of our fractured attention spans.
The more we turn to Amazon for ebooks, games, videos, PDFs, etc. — and now any article on the Web — the more money Amazon can potentially make off of us. Of course, Amazon hopes we’ll read and watch all those things on its Kindle hardware, whether a dedicated e-reader or a full-fledged tablet like the Fire. But Amazon knows not all of us will buy its devices, so it’s also built apps for just about every major platform, including the Web.
The company may not drive revenue directly with each feature and app, or even every hardware sale. But any time Amazon ropes us into its ecosystem, the odds of us giving it more of our money at some point increases.