Pizzeria SMS / Mobile Marketing
In the age of the smartphone and mobile apps, we sometimes overlook the good ole SMS / text message. It’s not as pretty, new, shiny, or exciting as QR codes, Foursquare, or other apps, but it delivers strong results almost instantly.
Fact: 95% of text messages get read with-in 5 minutes of being received.
Compare that with 15% of emails EVER getting read, and then it can take 2-4 days to get that response, and people are less likely to take action.
Fact: More people own smartphones and mobile devices than own computers – and a large people own multiple mobile devices, ie: Iphones + Ipad, or Samsung S3 + Galaxy Tab or Kindle Fire. [...]