Last week, Samsung unveiled their brand new, highly-hyped, mobile phone at SXSW. The unit is called Galaxy S4, so I expected the ad campaign to be spacy and zippy and full of science and tech. But the graphic you see here is what Samsung is using to promote their new phone — softly muted, retro-looking children, happily cavorting in the park on a summer day.
Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and more fun. Okay, I’m on board with that.
Here are a few of the new features:
S Voice Drive: put your phone in Drive Mode and buttons get bigger and voice activation takes over.
For important tasks that require your hands and attention – making calls, answering calls, organizing messages, and asking for directions – you can now do with both hands safely on your steering wheel.
- Category: Mobile Marketing
- Tags: consumers, mobile marketing, samsung, smart
One Response to “Samsung’s ‘Smart Pause’ Forces Consumers to Keep Their Eye on the Ad” Leave a reply ›
Okay. Now I’m finding the S4 to be REALLY AMAZING. Well, not all features though. Air gesture? Other mobile phones have that, right? But the Smart Pause is awesome. It has facial recognition software? That’s totally cool. Especially if you’re multitasking, this can be very helpful. You sure can’t tell anymore where technology is taking us. What I’m sure of is that this is not the revolutionary end.