Last week, Samsung unveiled their brand new, highly-hyped, mobile phone at SXSW. The unit is called Galaxy S4, so I expected the ad campaign to be spacy and zippy and full of science and tech. But the graphic you see here is what Samsung is using to promote their new phone — softly muted, retro-looking children, happily cavorting in the park on a summer day.
Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and more fun. Okay, I’m on board with that.
Here are a few of the new features:
S Voice Drive: put your phone in Drive Mode and buttons get bigger and voice activation takes over.
For important tasks that require your hands and attention – making calls, answering calls, organizing messages, and asking for directions – you can now do with both hands safely on your steering wheel.