Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.
For myself, blogging, speaking and becoming an author have been less about becoming a “brandividual” than to serve as a proxy to the consulting that TopRank Online Marketing offers. This approach has served us well, resulting in creating awareness internationally and keeping customer acquisition costs extremely low.
Alternatively, many companies focus solely on brand promotion without any real people behind those social media interactions. This generic brand approach often finds social content efforts lacking. Engagement tends to be low, attention spent by the community superficial and the momentum of community growth is elusive.
- Category: Internet Marketing, TopRankBlog.com Blog
- Tags: brand management, branding, internet marketing, online marketing, social
One Response to “The Power of We: How to Build Personal & Corporate Brand Thought Leadership Through Social Content” Leave a reply ›
Really, the importance of social content in building personal or corporate brand cannot be overemphasized. Lee Odden just has just reignited the very passion that might have been missing in many organizations.
For someone who may not know where to start from, the post can serve as a guide. Social Media need for leadership can justifiable help in fast tracking brand building.