Seattle-based Placed is an analytics service that ties consumers’ smartphone behavior to brand insights, helping companies understand how their customers shop in retail locations, and showcasing to developers how users behave in their apps. Today the company is launching Placed Affiliate, a way for developers to make money by sharing information about their users’ location-based data and behavior, if a user opts in have that information tracked.
The company originally targeted only developers, launching its Placed Analytics software development kit (SDK) for Android developers in June 2012. The platform helps developers understand how people use their apps, for example showing if people use an app in a specific location, like a coffee shop, so they can tailor ads and in-app features. It also lets developers track mobile website browsing habits.