Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
As a PPC expert, I naturally gravitate toward the paid search sessions to get my regular dose of tips and takeaways.
Three sessions featured at this year’s SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
With the popularity of AdWords, at times advertisers struggle to find other channels that are manageable and effective.
The following sessions are breaking out of this mold by featuring advertising hot topics you will either want to dive into to discover for the first time, or to discover tactics that can improve your ROI.