Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
As a PPC expert, I naturally gravitate toward the paid search sessions to get my regular dose of tips and takeaways.
Three sessions featured at this year’s SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
With the popularity of AdWords, at times advertisers struggle to find other channels that are manageable and effective.
The following sessions are breaking out of this mold by featuring advertising hot topics you will either want to dive into to discover for the first time, or to discover tactics that can improve your ROI.
- Category: SEO / SEM
- Tags: bing ads, google adwords, paid search, roi, social media
One Response to “Paid Search Beyond Google: Social Media, Bing & Retargeting Ads” Leave a reply ›
If you’re comfortable with AdWords, and you find that it’s effective, why look for another channel? I don’t also believe that because of their popularity, it’s hard to find other channels that are effective. I guess you just have to let go of that scary feeling that if you don’t stick with AdWords, you’re going to fail. Because really, that’s just a feeling. You have to try and risk if looking for other channels is what you want. Other than that, the rest of the article is informative.