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Online Newsrooms Grow Up, Go Social, Get Optimized

Submitted by SearchEngineWatch • February 8, 2013 Website: searchenginewatch.com

With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom.

While most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.

Shocker? Maybe. But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship.

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Category: SearchEngineWatch.com Blog, Social Media
Tags: google algorithm, marketers, newsroom, social, social media

Visit Site -> searchenginewatch.com
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One Response to “Online Newsrooms Grow Up, Go Social, Get Optimized” Leave a reply ›

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Sunday February 9, 2013 Reply ›

Even the current trend of social media attention for companies, PR and SEO teams are vital. I am of the opinion that everyone of them is important for optimization and traffic generation for online newsrooms.

Moreover, I still agree with Lisa Buyer that quality content can go a long way to help optimize the online newsroom faster. Hopefully, many companies can now refocus the strategy implored in their online newsroom to grow social media optimization with PR and SEO.

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