With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom.
While most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.
Shocker? Maybe. But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship.