On February 16th 2013 I had the pleasure of attending the MeasureCamp London ’unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there.
It was my first time at an ‘unconference’ and I was a little unsure of the set up when I got there. There was no set schedule of talks for the day; instead, everyone was invited to put a notecard on the board with the name of the session they wanted to run. Some people had prepared slides for these, while other sessions would be in the form of discussions based on topical ideas that people were interested in.
After arriving and filling up on the impressive breakfast spread, I soon got talking to a number of people I’d either met before, was introduced to for the first time or had been speaking to on Twitter for years, but never met in person, making me feel right at home.
- Category: Internet Marketing
- Tags: Brainstorming, london, MeasureCamp, variables
3 Responses to “MeasureCamp London – Brainstorming Event Tracking and Custom Variables” Leave a reply ›
Anna Lewis’ contribution to the MeasureCamp London ‘Unconference’ is somehow daring. For an event to be carried out without an agenda is challenging but to develop such title in the spur of the moment is commendable. For the most part, I admire how the session on Google analytic was carried out. Its good that such information is shared!
I have heard about an ‘unconference’ event but have no idea of how it is organized. This post kind of exposed my understanding. I now have idea of what to expect from any event called ‘unconference’ and also acquired more facts on Google analytics.
A great write up. I will be looking forward to attending such event where ideas are developed on the spur. Many ideas on event tracking and custom variables in Google Analytics were developed just within the interactive session. What a great way to brainstorm.