Submitted by SearchEngineWatch • February 15, 2013Website: searchenginewatch.com
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that stock prices move upwards with Twitter mentions.
Crazy, right.
Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between negative brand mentions falling stock prices.
Which is both surprising and interesting, since it means that consumers and investors are more heavily swayed from positive influence. It also means that Twitter has become a force to be reckoned with, and is now able to influence global markets.
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- Category: SearchEngineWatch.com Blog, Social Media
- Tags: conversation, nick eubanks, social media, twitter
One Response to “Leverage Twitter’s Influence To Work For Your Brand” Leave a reply ›
This is just amazing, with positive Twitter mention, a brand could just be up there! Twitter has indeed become a force to reckon with in marketing and sales conversion. Unless a company don’t want to push forward, the data and ideas in this post should readily inspire it for greater profit. Social medium like Twitter is readily helpful for the promotion of brands!
So, leveraging with Twitter is a step in the right direction in these days of social media marketing !