This was a conference session titled Industry Clash: Balancing CPS & CPA Marketing from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.
• Greg Hoffman, President, Greg Hoffman Consulting (Moderator)
• Ian Fernando, One of the Best, IANternet Media LLC
• Jason Rubacky, Affiliate Development Manager, ShareASale
• Logan Thompson, President, LoganThompson.me
CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.
Experience level: Intermediate
Target audience: Affiliates/Publishers