Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft’s Bing.
“This is good for the community as a whole. Google AdWords is simply a superior platform,” says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science.
One of Google’s main advantages over competitors is the sheer volume that comes through its site, he explains.
“For every 100 visitors to Google, there is one visitor to Bing. That’s not enough traffic to drive sales,” he comments of the latter.