Every time your customers come to your site they make a decision. They buy from you or they don’t.
With the PAR Program one of the most successful methods we use is called “Results in Advance”, coined first by legendary internet marketer Frank Kern.
Let me give you a quick, real life example of how it works:
Lets say your selling a product to help guys pickup girls. What single heterosexual guy is not interested in this?
On your website it says, “Buy our Set of 12 DVD’s about how to pickup the girl of your dreams”.
That doesn’t really help… Your customers are already intimidated by picking up girls and you just made it worse by telling them they have to sit through 12 dvd’s of unknown content. So a huge portion of them bail.