With millions of blogs and other social content to compete against, the challenge of standing out can seem overwhelming for business and personal bloggers alike.
But it doesn’t have to be a mystery for customers to find your corporate blog. If you have interesting and useful things to say, there is an audience seeking that very information.
The connection between social media and blog promotion for companies is logical: Publish a blog post and then tweet it out or post a link to Facebook, LinkedIn and Google+.
But there’s more to making your business blog findable than just sharing links through social channels. That’s why focusing solely on the promotion of blog content after it’s published is like a hamster running on an exercise wheel. The ideal is to be intentional and planned yet also opportunistic. And to scale those promotion efforts, it’s essential that two or three times as much time is spent growing social networks than actually promoting content to them.
- Category: Internet Marketing, TopRankBlog.com Blog
- Tags: bloggers, blogging, branding, internet marketing, online marketing
2 Responses to “Is Finding Your Business Blog a Mystery? 3 Tips for Blog Promotion & Findability” Leave a reply ›
Oh yeah! embracing the power of social media helps to promote the visibility of blog. Lee Odden’s post is down to earth and I recommend it to most new bloggers!
While using social media like Facebook, Twitter, LinkedIn etc to promote blogs can be effective. I still have to stress that the content and context of the blog and media of communication should not be overruled. The place of planning how these are going to be channeled should be stressed. I still agree with the 3 tips of blog promotion suggested in this post.