When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.
Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.
Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics to help you do your research in a fast, efficient way.
Hopefully at this point, you’ve conducted some initial discovery sessions using the steps in my previous post on keyword research. You’ve chosen some initial keywords to look into, started to examine particular characteristics of those keywords in search stats, and you’ve started a list of closely related words and phrases that you can add to your initial list of target keywords.