“Digital disruption is here,” Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. “Marketers must innovate to manage digital disruption.”
Of all the brilliant minds in Forrester, VanBoskirk seems to have the best handle on search marketing and what it means to SEO professionals. But she also knows a thing or 12 about disruptive innovations.
VanBoskirk’s presentation was filled with interesting examples of how digital disruption is throwing some business models for a loop. Digital is no longer going online and reading a Web page.
Digital is disrupting our very lives and appliances. It’s done through apps and content pushed to our devices – even in new refrigerators and bathroom scales.
- Category: SearchEngineWatch.com Blog, SEO / SEM
- Tags: search, search marketing, searches, sem, seo
One Response to “Digital Disruption is Affecting Search Marketing: Are You Ready?” Leave a reply ›
By what we see around these days, digital interruption has come to
stay even as it is the trend now. Search marketers should really
embrace this trend to become relevant now and in the future.
To start making impact now, there should be need to balance
traditional with digital search marketing! Of course, Thom Craver has
already highlighted this.