“Digital disruption is here,” Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. “Marketers must innovate to manage digital disruption.”
Of all the brilliant minds in Forrester, VanBoskirk seems to have the best handle on search marketing and what it means to SEO professionals. But she also knows a thing or 12 about disruptive innovations.
VanBoskirk’s presentation was filled with interesting examples of how digital disruption is throwing some business models for a loop. Digital is no longer going online and reading a Web page.
Digital is disrupting our very lives and appliances. It’s done through apps and content pushed to our devices – even in new refrigerators and bathroom scales.