It’s time for another installment in our series of freecontent marketing ebooks.
Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.
That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.
Based on that, many people still wonder: what kind of content should I create to execute on my strategy? What parameters do I have when sitting down to actually create that content?
From our agile approach to content marketing, you’re creating content that your intended audience responds best to. But even then, you can’t forget what you’re ultimately trying to do – sell your products and services.