When you think about your marketing funnel, how do you think about the work you do to optimize it? You may have never considered it, but a lot of what you probably do is work to minimize the number of breaks in your marketing chain.
Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel — minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. And today, minimizing breaks in the chain means putting your data to use in as many ways as you can. In this post, we’ll walk you through exactly what this means in a modern-day marketing world — and how you can apply (and gain) context in your individual marketing channels to help you more effectively move leads further and further down the funnel.
First, a Brief History of Data-Driven Online Marketing
The Early Days of Online Marketing
In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Minimizing breaks in the chain meant figuring out what worked on a high level, and optimizing our marketing to make it more appealing to our audience as a whole.
- Category: Blog.HubSpot.com Blog, Internet Marketing
- Tags: channels, context, internet marketing, marketers, online marketing
3 Responses to “How Context Strengthens Your Entire Marketing Funnel” Leave a reply ›
Jeffery Russo was very emphatic in discussing the role context plays in modern marketing. The brief his on marketing he has taken us to, somehow helped to make the point quite expressive.
Thanks Jeffery for sharing this post. The applications and gains of context are well highlighted and readily makes one understand what entails in modern marketing.
Thanks Jeffery for the in-depth of this post. I can now see how context can help strengthen the marketing funnel.