“If you don’t understand people, you don’t understand business”, a reasonable claim from Simon Sinek, renowned author of Start With Why, at the beginning of his talk at last year’s 99U conference. Sinek explains that companies like Apple have been able to build a fanatical following because they understood that business is done through people. People who are looking for connection and meaning.
Simon argues that trust is the foundation of any and all relationships, and that if business fail to create that bond with customers — they will fail to succeed.
Founders who have successfully built a true following have done so by surrounding themselves with people who believe what they believe, and spreading an honest gospel about those values — attracting like-minded
customers people by the millions…