Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013.
I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming.
How do we know an update is coming?
Quite simply, Google’s spam team has warned us.
What’s the wrong way to publish guest posts?
1. Stop telling people it’s a guest post
Would you find the information credible on the front page of the New York Times if the title said: “Guest post: 10 Ways To Improve Your Home Value”? Stop using the words “guest post,” “guest blog post,” “guest author,” or whatever phrase you’re using.