Everyone loves a good “Best Practices” list! In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.
Best Practice #1: You Can’t Automate A Process That Doesn’t Exist—Always Map Your Lead Flow
Imagine visiting London for the first time, hopping on “The Tube” and trying to find your way around without a map. You might eventually reach your destination, but not without making some detours along the way.
Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. With a solid lead management process in place you’ll not only get to your destination (the land of revenue), but according to Sirius Decisions, you’ll make 5 times the revenue when you do!