Submitted by SearchEngineWatch • February 8, 2013
Website: searchenginewatch.com
Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June. This affects all PPC advertisers.
Here’s what you need to know about upgrading to enhanced campaigns.
Mobile PPC Gets Easier – But With Some Loss of Control
Enhanced campaigns are a bid on Google’s part to increase adoption of mobile advertising. I estimate that currently less than 5 percent of SMBs are leveraging a mobile ad strategy. This is a big problem for Google, because mobile search is growing exponentially, now accounting for nearly half of all searches.
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- Category: SearchEngineWatch.com Blog, SEO / SEM
- Tags: campaigns, google adwords, larry kim, search engine, seo strategies
One Response to “AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know” Leave a reply ›
Larry really have taken his time to explain more about the AdWords enhancement by Google. For most marketers who might have been wondering what it is for them in this new feature, this article can readily give them broad understanding of where they stand — That is, what they stand to benefit and what they should be ready to give up in the process.
A well elaborated piece from Larry!