Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format by around June. This affects all PPC advertisers.
Here’s what you need to know about upgrading to enhanced campaigns.
Mobile PPC Gets Easier – But With Some Loss of Control
Enhanced campaigns are a bid on Google’s part to increase adoption of mobile advertising. I estimate that currently less than 5 percent of SMBs are leveraging a mobile ad strategy. This is a big problem for Google, because mobile search is growing exponentially, now accounting for nearly half of all searches.