“You lazy, ungrateful, good-for-nothing blog!”
You stare at the 0 comments accompanying each of your most recent posts.
“All you do is sit around all day. I’m the one doing all the work around here!”
Blogs are supposed to bring you traffic, collect comments, and spread your name across the Internet as everyone happily shares the content you so painstakingly created.
But instead, your blog acts more like an apathetic teenager.
It lounges around all day not lifting a finger to help your business. It takes up space and sucks up resources you could be using elsewhere. If you don’t continually feed it new content, it looks like an under-nourished street urchin, embarrassing you in front of visitors.
If you’ve ever handed out a business card and then said to yourself, “Great—now I’ve got to go update my blog before anybody sees it,” you know what I’m talking about.