Great copyrighting is an art form. It takes a lot of practice, knowing an almost hidden language, and certainly a set skill to be able to write copy that is entertaining, engaging and effective. Part of being a good copywriter is being able to understand and speak the language fundamentals that go into copywriting.
Since copyrighting is very closely linked to advertising or marketing a product, then a good copyrighter must be able to have a firm grasp on business basics. Besides that, copywriting fundamentals just really involves a lot of common sense.
There shouldn’t be any overselling or over promising either. That just easily turns off the customer. To drive our point home, here is some sound copywriting advice.
1. Enumerate the benefits of the product you are trying to sell
- Good copyrighting is able to tell a potential customer from the get go, what he is able to gain from choosing to purchase a product. This is where language savvy comes in. A good copywriter must be able to tell the customer, in a matter of fact way, how his life becomes improved through the product.