I thought long and hard about what I could write for my very first SEO Chicks Post, but this week I have a challenge that needs a solution so thought I would share.
My client wants to ‘have a go’ at video as they’ve heard all about how ‘video sells more’. However, the management don’t want to commit to a budget unless they know it’s going to work (sounds an awful lot like SEO to me!). My mission should I choose to accept it, is to create a marketing video and put together a video marketing strategy with little or no budget.
I have little or no film-making skills, but I have created videos in the past and I did share an office with a video production company for 6 years so I know how much work goes in to making a something that you’d actually want to share (and how much it can cost). I also saw the reels on the cutting floor where various MD’s had insisted on writing the script and appearing in the video.
The result? An expensive looking 16 minute long video set in the lobby of the corporate headquarters with a truly awful speaker telling you things that make you want to go to sleep #moneywellspent.