I thought long and hard about what I could write for my very first SEO Chicks Post, but this week I have a challenge that needs a solution so thought I would share.
The Scenario
My client wants to ‘have a go’ at video as they’ve heard all about how ‘video sells more’. However, the management don’t want to commit to a budget unless they know it’s going to work (sounds an awful lot like SEO to me!). My mission should I choose to accept it, is to create a marketing video and put together a video marketing strategy with little or no budget.
I have little or no film-making skills, but I have created videos in the past and I did share an office with a video production company for 6 years so I know how much work goes in to making a something that you’d actually want to share (and how much it can cost). I also saw the reels on the cutting floor where various MD’s had insisted on writing the script and appearing in the video.
The result? An expensive looking 16 minute long video set in the lobby of the corporate headquarters with a truly awful speaker telling you things that make you want to go to sleep #moneywellspent.
- Category: Internet Marketing
- Tags: internet marketing, market, strategies, video, video marketing
2 Responses to “5 Ways to make a Marketing Video on a Budget” Leave a reply ›
Thanks for sharing these great tips on how to make budget video. The cost of making a marketing video could be overwhelming and daunting for some organizations but having provided this guide many learn how to be in charge and promote their business with this form of content.
The good thing is that there are lots of software which one can get hold of to create cheap but effective video. A video that will make impact don’t necessarily have to be made with the best technology, how effective is the content or the message passed across by the video is of very much importance.