So you’re an accomplished SEO and you’ve managed to get people to pay you to do SEO for them. Congratulations! The world of an SEO service provider is a challenging and rewarding one. Here are 5 tips that I hope will help you avoid some of the same mistakes I made when I was getting started.
Do Not Make Guarantees
The only guarantee in the world of SEO is that there is no guarantee. Making investments into organic and paid search exposure, traffic and conversion is like making an investment in the stock market. The only thing an SEO can control is their decisions and methodology. The algorithm that determines search engine positioning is completely out of an SEO’s control. Google (or any other search engine) can change anything they want about their algorithm at any time. You need to make sure that your client understands this.
Talk To Your Clients About Healthy Expectations
Healthy expectations revolve around the things that you can control. You can control the quality of your clients website, the quality of their content marketing efforts (both on-page and off-page) and the quality of their PPC marketing campaigns. You can’t control their rankings. Read that last sentence again. You can influence your clients rankings, but you can’t control them.