During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns.
The following are five signs you can keep an eye out for that will let you know if you need a new PPC agency.
1. Negative Onboarding Experience
Onboarding a new client should be a seamless experience. There are a specific set of credentials such as your engine account and analytics logins needed by the SEM agency.
A specific set of questions should be asked that outline the goals of your campaigns, any rules/regulations for your industry, and provide the agency with the background info they need to know about your products and services. Many of these questions may have been answered during the sales process.