During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns.
The following are five signs you can keep an eye out for that will let you know if you need a new PPC agency.
1. Negative Onboarding Experience
Onboarding a new client should be a seamless experience. There are a specific set of credentials such as your engine account and analytics logins needed by the SEM agency.
A specific set of questions should be asked that outline the goals of your campaigns, any rules/regulations for your industry, and provide the agency with the background info they need to know about your products and services. Many of these questions may have been answered during the sales process.
- Category: SearchEngineWatch.com Blog, SEO / SEM
- Tags: agency, ppc, sales, search engine, search marketing
4 Responses to “5 Signs You Need a New PPC Agency” Leave a reply ›
From the onset, if I start getting doubts about the reliability of a PPC firm during onboarding, I personally would not want to proceed with the deal. I have had some bad experience in the past, and it is no coincidence this post is bringing up this as the first sign to watch out for.
I believe the bottom line for switching to a new PPC agency should be low conversions and increasing costs for the clients. If the company is getting these signs, then the need for changing the agency becomes inevitable.
Optimizing ads text is key to finding out whether a PPC campaign is doing well or not. In spite all other signs, if there is no ad text testing, it simply means that CTR and conversion rates remain doubtful. So, companies should lookout for this sign to know if it is time to get new PPC agency.
Nice article for those having troubles with their PPC Agency. If you’re experiencing the “signs” or even just a couple of them, then it’s high time for you to let it go and move on.