To write and maintain a successful blog, allowing yourself stand out from the noise of all of the other blogs in existence, is one of the greater challenges in digital marketing.
The goal of any great blogger needs to be to really create what is known as a ‘sticky’ environment—one that makes people want to stick around and read more, and then come back regularly to find out what is new on the blog.
In this article, we’ll highlight five characteristics that all successful blogs have in common — you’ll note that they are really quite intuitive. The challenge is simply in the execution.
Great post titles using keywords.
You want to make sure your blog is search engine optimized to the max. Making sure you are using post titles that are eye-catching is one critical step.
But there is also the important step of including keywords in those titles for improved search engine optimization. But unlike what you may have heard before, using common keywords is actually not the best approach for search engine optimization.