AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up.
1. AdWords Labels are Great for Testing
Testing is crucial for PLAs. Merchants should be constantly testing which ad groups are running and at what bids. AdWords labels are a helpful tool in clearly delineating data.
Add AdWords Labels to Your PLA Campaign
To add AdWords labels to your PLA campaign, select the campaigns or Ad Groups you want by clicking the check box next to the campaign name. Then choose an existing AdWords label, or create new one to apply: