The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one of the first sessions of the conference being Trends in Mobile Search.
The Trends in Mobile Search session was moderated by Search Engine Land’s Greg Sterling and included Raj Kapoor of Microsoft, Jason Lehmbeck of DataPop, Bryson Meunier of Resolution Media, and myself.
Raj and Jason presented on trends in mobile advertising with mobile use increasing in the evenings and weekends, and how best to leverage Google Enhanced campaigns as well Microsoft Mobile Ads.
Sandwiched in between was Bryson and myself, focusing on mobile organic search trends with methodologies and data.