If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.
And if our business accepts the Social Business imperative, you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business.
While content marketing is seen as important by many businesses, marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle.
Well, the big secret in content marketing is that it is not that hard to begin creating a steady stream of relevant content. And you don’t need to sacrifice quality. The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again.
So with that in mind, here are more than 30 ideas I came up with to help you…