3 Tips to Attract and Retain Mobile Consumers

Every day mobile devices improve the way we shop online. As the market grows — 45% of American adults own smartphones — it becomes even more important for businesses to adapt to mobile payments.

Today’s businesses need strategies that not only attract mobile consumers, but also retain them, which can be infinitely more profitable. In fact, gaining a new customer is six times more costly than retaining one, a figure which should highlight the importance of loyalty programs. But that isn’t your first priority if your business is part of the surprising 55% of American small businesses that don’t accept credit card payments. That’s major revenue loss!

• Category: Mobile Marketing
• Tags: business, market, mobile marketing, payments