(and No, “Content Marketing” Isn’t One of Them)
Link building is a problem. And it’s more of a problem now than ever, because it requires real humans with real brains in their heads, having real ideas, and really implementing those ideas. The days of submitting to a few directories, getting a few paid links, dropping some comment links, and then ranking for the keywords you’re targeting are gone. Of course, as agencies, we still need to deliver results for our clients, and stay within their budget. So how do we do that?
In a recent interview with Jon Cooper, Jon gives a realistic answer to a question about safeguarding against a link penalty from Google:
How do you safeguard your link-building efforts from possible Penguin penalties?
Don’t leave a footprint. Penalties detect patterns. If you don’t have one, no matter what might seem “black hat” or “against Google guidelines,” they really can’t get you for anything.