The web world has opened up a large number of opportunities for enterprises of different genres to market their brand before a large number of potential customers from all over the globe. The search engines have the precise answer to all the queries posted on it within a fraction of a second. The availability of such dynamic facilities has induced the users to Google about information on the move. The technicians have responded to such demands by providing the users with browsing capabilities on their phone as well.
However, introduction of the 3rd generation phones with browsing capabilities was only a part of the innovation. The platforms also need to be compatible with the phones and tablets so that the users can have the unprecedented user experience while browsing from Android phones and tablets. Thereafter, the concept of responsive websites was introduced whereby an optimized website with fluid layout was designed which can be easily seen from the different kind of devices. Introduction of this technology has also helped in promoting a particular platform which in turn has increased the sales of the companies from its virtual platform.