I love reading articles about which tools different people use for link buildng purposes. In trying to put together a recommended list of tools for a client who wants to do part of his own link building in-house, I realized that this might be a helpful way for someone to easily build a nice little arsenal to help make the most of his or her link campaign.
I’m a firm believer in the idea that no one will care as much about your site as you will. I’ve also never been annoyed when a client suggests an idea or gives me feedback on my links. The more we all think about link building, the better.
That being said, whether you’re doing your own link building or you’re trusting someone else to do it, it’s never a bad idea to learn more about the tools available. You never know when one might come in handy.
I’ve divided these up into six main areas: discovery, outreach, analysis, technical, social media, and documentation. I’ll go over where to get the tool, tool prices, the basic information, and how we use it at work. If one is a paid tool, I’ll give you a free alternative, although some free tools (and free accounts for more robust paid tool suites) are limited.